Crisis & Media Issues Management Print E-mail

Urgent ALERT ~ the Media is calling you at Midnight...

Nothing new here! We work 24/7. If the 'unexpected' happens to a project or a company's products, an immediate and brutally honest assessment & tactical response plan is the key to limiting damage to your reputation and that of your stakeholder community. This is not a time to discuss 'responsibility' issues - just communicate honestly with your stakeholders and the community. We can be guided and assisted by legal advisors - but will not play games with the obvious facts. The urgent world of Media is not a courtroom with established rules of engagement. Reporters will demand responses and generate wild-cat responses from other external groups via website polls or blogs that may be critical of your activities. In a crisis, it is 'crunch time' on the front-line. So call in an expert like Mike O'Reilly - quickly.

As a communications professional Mike has been in the front-line many times.  These occasions have been actually life threatening or post-mortem related. He has proven capacity in rapidly assessing issues and responding with ethical options that can be communicated to media, community or political sources. His crisis management knowledge and skills are fully established.  His 'pool of goodwill' with the Media is established and current - as a fair person who understands the urgent needs of all parties. 

Example: Adelaide's best known community sports & lifestyle event, the 'City-Bay Fun Run' had a serioous IT 'hack' security problem in August 2014 and management immediately contacted Mike O'Reilly to manage the issue - resulting in rapid understanding of the possible impacts, a proactive engagement with all media over 48 hours including a proof of security approval through an IT Auditor (an ethical hacker, no less!) and finally generating a protective message to give many thousands of entrants confidence in the system security... a successful turnaround.  (The client is happy for us to present this case study)

                city bay media alert - it                    city bay ch9

He has a wealth of experience in major development and infrastructure project communications activities that call for balancing the needs of the community with those of the constructor. Mike is the SA representative of Reputation Australia, a leading Sydney based communications training company.

In managing critical issues, we develop a rapid understanding of relevant topics - and overlay knowledge of public or government attitudes which might impact on an organisation. From there it is possible to plan and deliver communications using direct methods, mainstream media or, if necessary, preventive intervention with fully briefed legal muscle. 

In political experience Mike has the rare benefit of having appeared (voluntarily) before a Parliamentary Select Committee investigating government procurement standards. He fully satisfied the committee of MPs of his company's financial and professional credibility. Over the years he has advised individuals and companies on the need to perform honestly and openly in this high pressure political environment where no lawyers are allowed - and where 'no comment' can see you held for contempt of parliament!

Fact: If a client is developing a Major Project of any type, all forums require sensitive contact during the pre-planning phase. 

Community Engagement - Public Feedback:

No matter how long you've been in media or communications, a few days working 'face-to-face' in a Shopping Mall display is a great way to learn that dealing with the Public takes more than a media release.

Mike O'Reilly often works with SA's best known community consultation experts at Gould Thorpe Planning - a leading SA social planning and community consultation company. We connect directly and confidently with the public. Working with GTP is equivalent to a five-star lesson in quality management and professional delivery of the highest level of formal but sometimes 'informal' public consultation. People respond to direct communication and often will openly provide 'the key' to discovering other local ways & means to make contact with their community. You just have to be bold enough to ask.

It's an Open House - Meeting the community at a local Shopping Centre during approval for a major infrastructure project

 
Magill, South Australia 5072 Telephone All Hours 0414 882 505